SoulFly SoulFood Foodtruck

-Overview
This project revisits and refines the SoulFly Soulfood food truck branding originally created in Typography II. The goal was to polish the visual identity, improve consistency, and elevate the work to a portfolio-ready level.
-Challenge
The original branding lacked cohesive typography, strong mockups, and engaging promotional materials. It needed a clearer visual system that felt professional and unified across platforms.
-Approach
I focused on refining typography, enhancing the mockups, and strengthening the brand’s social media presence through updated Instagram post designs. Each element was reworked to feel more intentional, consistent, and visually appealing.
-Outcome
The final revision features a cleaner, more cohesive brand identity with improved typography, polished mockups, and a stronger social media presentation. The updated system better communicates professionalism and reflects how the branding could function in real-world food truck marketing.